✦ Portfolio — Index MMXXVI

Product design for ambiguous problems, rigorous answers.

Currently

Lead Product Designer at iConnections

Previously

Loft, Wellhub, Stone.co

Based

São Paulo, Brazil

Practice

Ten years, counting

↓ Selected work belowAvailable for select engagements · Q3 2026

§ Selected Work

A decade, in projects.

6 public · more on request

Agentic Research Operations: How We Built a Pipeline That Actually Keeps Up With Our Research

A practitioner's account of using AI agents to turn hundreds of interviews into accessible, actionable knowledge.

Case Study · 2026 02

Designing for Recurring Value Beyond Peak Moments

How iConnections evolved from a conference scheduling utility into a year-round platform — and what it took to keep users engaged when the events ended.

Case Study · 2025 03

Designing Personalization & Recommendation for Loft's Real Estate App

How we transformed Loft's homepage from a static search tool into a dynamic discovery platform — combining emotional and rational contexts powered by collaborative filtering.

Case Study · 2022 04

Redesigning the HR Portal for Wellhub (formerly Gympass)

Transforming HR management with a new portal that streamlined eligibility, billing, and engagement into a self-service experience.

Case Study · 2021 05

Building a Career Levels Map for Product Designers

How Pagar.me's design team ditched competency models and built a contribution-based career framework from the ground up — with the whole team in the room.

Design Leadership · 2020 06

Building Pagar.me's Self-Accreditation Flow

How we transformed a slow, manual, month-long merchant onboarding into a one-minute automated flow — and why the timing couldn't have been more critical.

Case Study · 2019

§ About

Ten years making products where user empathy meets business strategy. Fintech, real-estate, B2B platforms, design-team frameworks.

Currently

Lead Product Designer at iConnections, leading five designers, driving research initiatives, and aligning design strategy with C-level executives.

Previously

Loft, Wellhub, Stone.co. Teaching UX at Caelum and How. Writing for UX Collective BR.

2023 — NowiConnectionsLead Product DesignerSão Paulo / NY

2022 — 2023LoftSenior Product DesignerSão Paulo

2021 — 2022HashSenior Product DesignerSão Paulo

2020 — 2021Wellhub (Gympass)Product DesignerSão Paulo

2019 — 2020Pagar.meProduct DesignerSão Paulo

2018 — 2019InstaCarroProduct DesignerSão Paulo

2017 — 2018Wellhub (Gympass)DesignerSão Paulo

2015 — 2017JBQ.GlobalJunior DesignerSão Paulo

§ Contact

Let's build
something.

lucashidalgo.work@gmail.com

linkedin.com/in/lucaschp

Medium

medium.com/@lucashidalgo